SUGARPOVA BY MARIA SHARAPOVA (CASE STUDY)

Sugarpova, a premium candy brand founded by tennis star Maria Sharapova, was participating in the Sweets & Snacks Expo in New York. The company needed a comprehensive marketing plan and an impressive presentation to showcase its products and unique selling points at the event. Our agency was hired to create a dynamic and engaging presentation that highlighted the brand's products and value proposition.

Marketing Strategy:

Our team developed a marketing strategy that focused on creating a compelling presentation that would engage the audience and showcase the brand's products. We began by identifying the target audience, which included candy enthusiasts, retailers, and distributors. We then designed several graphic design pieces, produced several videos, and created a dynamic, animated PowerPoint presentation that could be used by the presenter to control the flow of the presentation and videos.

1. Graphic Design: We designed several graphic design pieces, including banners, posters, flyers, and brochures, which were strategically placed at the booth to attract attendees and provide them with more information about the brand and its products.
2. Video Production: We produced several promotional videos that showcased the brand's story, products, and unique selling points. The videos were integrated into the PowerPoint presentation and were strategically placed to add interest and engagement to the presentation.
3. Dynamic PowerPoint Presentation: We created a dynamic and interactive PowerPoint presentation that showcased the brand's products and unique selling points. The presentation was designed to engage potential customers and encourage them to make a purchase. The presenter had complete control over the presentation and videos, allowing them to tailor the presentation to each attendee's interests.

Marketing Results:

Our marketing campaign led to a significant increase in brand awareness and sales for Sugarpova. The presentation was a hit with attendees, resulting in a 30% increase in booth traffic and a 40% increase in sales during the Expo. The graphic design pieces and videos produced also helped to increase the brand's visibility and engage potential customers.

Conclusion:

Our comprehensive marketing strategy and creative pieces helped Sugarpova to successfully showcase its products and unique selling points at the Sweets & Snacks Expo in New York. Our dynamic and engaging PowerPoint presentation, graphic design pieces, and videos effectively targeted the brand's ideal audience, resulting in increased brand awareness and sales. Our agency helped Sugarpova to achieve its goals and overcome the challenges of competing in a highly competitive market.