The Michigan Youth Appreciation Foundation (MYAF) hosts an annual event called Metro Detroit Youth Day, which is the largest youth event in the Midwest. MYAF needed a comprehensive marketing plan to promote the event and increase participation. Our agency was hired to produce several marketing pieces, including TV and radio commercials, design and manage the organization's website, provide video production and photography services, and offer creative writing services for their commercials, social media pages, and press releases.
Our team began by conducting market research to identify the target audience for Metro Detroit Youth Day. We found that the target audience included children and teenagers from the Detroit metro area, as well as parents and educators who work with youth. Based on this, we developed a marketing strategy that included the following components:
Our marketing campaign led to a significant increase in attendance and awareness for Metro Detroit Youth Day. The TV and radio commercials were viewed and heard by millions of people, and the website received over 10,000 unique visitors in the first month. The promotional video we produced was viewed over 50,000 times on social media, and the photography services we provided captured the highlights of the event, helping to promote future events.
Our comprehensive marketing strategy and creative pieces helped the Michigan Youth Appreciation Foundation to successfully promote Metro Detroit Youth Day and increase participation. The campaign effectively targeted the event's ideal audience, utilized effective TV and radio commercials, designed and managed the organization's website, provided video production and photography services, and offered creative writing services for the organization's promotions. Our agency helped MYAF to achieve its goals and overcome the challenges of promoting a youth event in a competitive market.
We scripted, produced, filmed, and edited the included video.
We were commissioned to film the annual Metro Detroit Youth Day event and create a captivating video, DVD, and pledge card to generate support for the Michigan Youth Appreciation Foundation. The goal of the project was to effectively capture the essence of the event and inspire potential donors to contribute to the foundation's mission.
The Michigan Youth Appreciation Foundation required a high-quality video production that would showcase the energy and impact of the Metro Detroit Youth Day event, while also encouraging potential donors to support their cause. They needed a multi-media company with expertise in event filming, video production, graphic design, and print materials to deliver a cohesive and compelling package.
Wrightway Enterprises assembled a team of experienced videographers, editors, and graphic designers to undertake the Metro Detroit Youth Day project. Our team expertly filmed the event, capturing the excitement, engagement, and positive outcomes generated by the annual gathering.
In post-production, our skilled editors crafted a captivating video that highlighted the key moments and achievements of the event, while showcasing the Michigan Youth Appreciation Foundation's impact on the lives of young people in the community.
Our creative team designed a professional DVD case and an interactive DVD menu, ensuring an engaging and user-friendly experience for potential donors. Additionally, we designed and printed a visually appealing pledge card for donations, which was included in the DVD case as a tangible call-to-action for viewers.
The high-quality video, DVD, and pledge card created by Wrightway Enterprises effectively captured the spirit and impact of the Metro Detroit Youth Day event. The captivating video production and accompanying materials have inspired potential donors, driving support and contributions to the Michigan Youth Appreciation Foundation.
The DVD has proven to be a powerful tool in the foundation's fundraising efforts, showcasing the tangible benefits of their work and reinforcing their commitment to improving the lives of young people in the Metro Detroit area.
Wrightway Enterprises' expertise in video production, graphic design, and print materials, combined with our commitment to excellence, has made the Metro Detroit Youth Day project a resounding success. The high-quality video and accompanying materials effectively convey the impact of the event and the importance of supporting the Michigan Youth Apprecation Foundation, driving donations and contributing to the organization's ongoing growth and success.
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